Following our initial meeting and discussion, the curation team members recollected to share their research into ideas for areas including
– Possible Fonts
– Hand out/Poster Layouts
– Examples of Systems of Display – consistent
– Examples of Films/Sculptures/Installations that are interestingly displayed in a space
– Ways of displaying Names and Titles of each groups work
In order to make a more mutual decision on favourite elements and ideas, we cut up and created new ‘mood boards’ for further development and consideration for our own show. In terms of the visual identity and design for print/publication of the Ampersand project, a colour scheme of red, white and black was chosen. It felt bold and graphic as a palette to work with and complimented various motifs within the Dove Street space (such as the spiral staircase).
We also picked out other elements of the space we felt we could connect to design elements such as the directional beams on the ceiling of the main space and along the sides of both the main space and areas of the lower floor. The shapes and colours within the space themselves inspired us to make our project not just a temporary exhibition, but have a relationship with the space it inhabited.
The ‘Visuals’ mood board (see far below) became the major reference point for our next step in creating a visual identity for the show – important for the promotional work and general anticipation for the event. Social media and the creation of a website felt important facets of this and both needed the creation of visual identity to get started. After contacting the previous year’s publication/web design team, we managed to obtain their login details to renew both the @nuailustration Twitter and Instagram feeds. We felt it was a good opportunity to gain existing interest in the course and carry on the hype from last year’s graduates onto this new year.
We considered the impact of large, bold forms on poster designs and the function of text and typographic elements. We decided it was best to go for a more graphic aesthetic to the visual identity – the illustrated approach to the course has meant typically ‘illustrated’ aesthetic did not feel right and would not represent the full group’s work. We all knew what we liked about our selected favourite poster/visual designs below and the visual team and I set about our next step….